Forest Beauty had previously worked with two well-known SaaS providers to provide recommendation systems that promised to convert more on-site traffic.
However, the results lacked the high conversion rate that Forest Beauty sought. Even though they had a lot of traffic, not enough of it was converting.
Also, daily maintenance took a lot of time, making the cost of ownership too high and the returns too low.
Realizing that their website recommendation components were costing more than they were worth, Forest Beauty began looking for another solution.
In November 2020 Forest Beauty got a Rosetta AI demo and tried and tried it out for two weeks. They could stick with their original website layout, add the new SaaS components and then test the results.
The package Forest Beauty signed up for included the top two Rosetta AI products, personalized product recommenders and personalized discount pop-ups.
Recommendations can appear on the homepage (you may also like) and on the product page (see if you like it), ensuring that visitors see products that are uniquely suited to them from start to finish on their customer journey.
The more the visitor views, adds to cart, or buys, the more accurately the recommendation engine becomes at predicting what that visitor wants to see.
It’s at this point that a website really begins to make more cross-sells because the products being recommended really resonate with shoppers.
Another way Forest Beauty gets the most out of ad spend is to reduce their bounce rate with personalized pop-ups.
Rosetta AI creates pop-ups that offer hesitant visitors one-to-one recommendations and discounts in two different situations:
AI generated preference profiles personalize discount and recommendation pop-ups. Knowing individual consumer’s preferences, and engaging them in a timely manner can make a big difference, especially when it comes to window shoppers. So even if website visitors have a weaker intention to buy, they can be encouraged to keep shopping.
Websites that provide this more advanced personalization are able to get more sales from existing traffic in the short term and keep customers coming back, as Forest Beauty found out.
For their ecommerce marketing team, the Rosetta AI recommender has some big advantages over its competitors:
The really big advantage though is that product discovery with the Rosetta AI solution is genuinely personalized with 1-to-1 recommendations in real time.