Today personalization is more significant than ever, especially in the fashion industry where customers of all ages anticipate personalized offers.
The marketing team at J-WELL had successfully implemented marketing campaigns on Facebook and Instagram to drive traffic to their branded website but tagging their large and complicated product catalog wasn’t easy and they were never sure if their attempt to do so was accurate.
They were having the same problem while collecting customer data. Without the right analytic tools, they were having a hard time providing the customer experience that they knew their customers required.
Personal profiles are created automatically for first-time visitors and updated when they return. Product tagging is automatic with AI visual recognition able to analyze any product image viewed by the shopper and analyze the shoppers preferred attributes.
This not only helps for precise recommendations of the right product to each shopper, it also saves hours of daily manual analysis of customer behavior. Rosetta AI was J-WELL's first and final on-site recommendation tool because it not only solved the problems that the company had, but also helped increase their key marketing metrics including ROAS sand AOV.
After subscribing to the Rosetta AI Personalization Platform J-WELL improved average order value right away, raising it from $35 to $45. This helped raise return on ad spend, which increased 11.3x. But more importantly, the platform saved time and lowered costs associated with daily data management and added the personal touch to their online customer experience.