Rosetta.ai raises US$2.4M pre-Series A to scale AI-based fashion e-commerce service globally
The story: Rosetta.ai, a Taiwan-based AI technology company, has closed its US$2.4 million pre-Series A financing round led by Dr. Pehong Chen, the founder of NASDAQ-listed software vendor BroadVision.
Co-investors: 500 Global, Artesian VC, Angel To Venture Accelerator, Loyal VC, and SOSV MOX.
Plans: The new funding will be channelled to develop Rosetta.ai fashion-optimised personalisation products and broaden its talent pool to foray into the US and Europe, Middle East and Africa (EMEA) markets.
Launched in 2016, Rosetta.ai employs image-based machine learning to provide online fashion retailers with products including website personalisation, marketing email personalisation, and preference analysis insights.
The startup claims that its insights, including colour, material, and style, cannot be observed in other analytics tools such as Google Analytics, and can generate accurate recommendations for brands. This is thanks to the in-house fashion industry experts that train the AI to recommend visually precise images and well-written fashion-industry attributes.
So far, Rosetta.ai has a client base of over 1000 Asian businesses, including both small and midsize merchants on Shopify and large brands such as L’Oréal, Codibook, and Blue Way.