(2) The MUSINSA STORE/MAGAZINE product pages
MUSINSA STORE is a streetwear/luxury brand ecommerce platform, magazine and community providing shoppers with real time micro-influencer curation and storytelling about the brands they sell. Shoppers can engage and interact with the brands and with each other, making MUSINSA extremely in touch with customer preferences.
The MUSINSA website is crowded with information, a common style in Asia for good reasons. It has two cross-selling strategies on it’s product detail page. First, when you click zoom on the product images, the enlarged version has a scrollable collection featuring similar product.
CHUU presents a pop-up when you zoom in on the product images that simultaneously recommends similar products to it's target audience.
Next, just below, a fully accessorised outfit coordinated by professional stylists is offered to tempt potential customers to buy more while they’re considering the original item.
The professionally coordinated look (A.K.A. “cody”) for the denim skirt.
(3) The DINT product pages
DINT (Double Income No Time) provides luxurious styles for the Full-Time-Chic, including head-turning looks for the office. Online shopping is tailored for maximum pleasure with serious attention paid to a top-quality browsing experience. DINT prides itself on staying ahead of ever-changing fashion trends and providing site visitors and excellent ecommerce CX as well.
Like CHUU, DINT cross sells the other items worn by the model in the product detail page hero image, calling the recommendation component, Relation Item. But DINT takes it a step further, embedding a product videos as well.
(4) CODIBOOK product pages
CODIBOOK is a multi-brand K-fashion site with a 700000-strong online community. Members coordinate complete looks (clothing, shoes, bag, accessories, for example) and share product details about them on the site to inspire other members as they shop. Everyone is shopping and coordinating outfits, enjoying the process and actually being rewarded with discounts for their best efforts.
CODIBOOK has two main cross-selling techniques on their product landing pages. First is the promo-code discount offer, themed on the page below as Have a great summer vacation.
CODIBOOK cross-sells with a discount promotion and a Related Products recommendation on their product page.
The second one is the Related Products recommendation component. Note here though that suggested products are not accessories, but rather other products based on shared attributes like color, neckline, material, etc. This is a one-to-one personalized recommendation based on real time browsing behavior and AI-generated product attributes.
(5) MIXXMIX product pages
Founded in 2009, MIXXMIX is the brainchild of Minseok Bang, a passionate Korean interested in artistic pursuits including writing, painting music and video production and vintage clothing. Aptly named, the company DNA is a mix of past, present, future, art, music and some of Korea’s most creative fashion brands.
MIXXMIX opts for a different cross-selling tactic, appealing to the influence of what’s trending with the recommendation, Customers who bought this also bought these other items below.
The MIXXMIX PDP with its Customers who bought this also bought these items below recommendation.
(6) STYLEUPK product pages
STYLEUPK delivers casual, everyday streetwear for men and women, guaranteeing “100% quality K-fashion.” With a large selection of brands to choose from STYLEUPK reminds shoppers to shop once with them and save on international shipping fees.
SYTLEUPK goes with the box-of-chocolates approach to their product page recommendations, with random items recommended in a You may also like component.
STYLEUPK recommendations are random, you never know what you’re going to get.
(7) SSFSHOP product pages
SSF… Samsung Fashion? Yes. Powered by SFI (Samsung Fashion Institute) and SDN (Samsung Design Net), the global tech giant is invested in Korean Fashion. They analyze trends and do exhaustive consumer research to produce a multitude of brands that reinvent themselves, season after season.
The SSFSHOP cross sells according to brand, recommending more items from 8Seconds on the PDP below in their You May Also Like recommendation.
(8) ÅLAND product pages
On their PDP they combine a More by brand recommendation and a Products seen together, one which offers styles related by product attribute but not necessarily by brand.
The ÅLAND brand name comes from a rare fish from Finland. ÅLAND finds compelling brands to sell on their huge website (now at over 700 brands). Products include clothes, shoes, bags, stationary items, and cosmetics. Thriving on diversity, ÅLAND stresses that unique brands attract unique customers, and that their mission is to present a variety of fashion cultures to as many people as possible.
ÅLAND cross-sells two ways on its product page: by brand and by similar attributes.
(9) KOODING product pages
The goal at KOODING is to create a fashion community of apparel, beauty and lifestyle lovers that appreciate each other’s unique personalities. The idea is that the separate flavors from Korea and around the world come together in a “melting pot,” where members can get a sense of belonging. The attractive mix of products is presented to shoppers from over 100 countries.
The KOODING You may also like recommendation comprises similar styles from multiple brands with a wide range of prices, giving shoppers spending options when they consider adding to cart.
(10) SOMETHIN’ SWEET product pages
SOMETHIN’ SWEET curates a long list of hot-selling Korean fashion brands on a single platform, encouraging its “sweethearts” (shoppers) to enjoy the convenience of one-stop shopping online when looking for clothing and beauty accessories.
Recommendation-wise SOMETHIN’ SWEET uses the Shop The Look component, cross-selling everything the model is wearing below besides the top including boots, earrings, a bag and more.
The image of the Love Window Tied Back Cut Out Top is not the end of this customer journey. Shoppers are encouraged on the product pages to Shop The Look.
Final thoughts on Korean ecommerce product pages
Cross selling makes a big difference on your product page, but how effective is the recommendation system at work behind the cross selling app? Specialized systems for Fashion & Beauty ecommerce can cross sell more because their recommendations are more accurate. While some K-fashion brands develop the advanced recommendation systems inhouse, others use lesser unspecialized systems.
